After TIME magazine named Taylor Swift its 2023 Person of the Year as part of her Eras World Tour, she solidified her position as a cultural phenomenon, particularly among young women. Then, when she endorsed the Harris-Walz campaign in 2024, this was seen as a devastating blow to the Trump campaign.
But President-elect Donald Trump’s landslide victory over Vice President Kamala Harris indicates that Swift’s support may not have had the real impact Democrats hoped for and that the Hollywood celebrity endorsement model may be in decline. breaking apart.
According to AP VoteCast, 44% of women ages 18 to 44 voted for Trump, while 48% of women ages 45 and older supported the former president, now president-elect.
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Following the presidential debate between Trump and Harris in September, Swift offered her support in a message to her 238 million Instagram followers.
“I will vote for Kamala Harris and Tim Walz in the 2024 presidential election,” she said on Instagram. “I’m voting for @kamalaharris because she fights for rights and causes that I believe need a warrior to defend them. I think she is a strong and gifted leader and I believe we can achieve much more in this country if we are led by calm and not chaos.
“I was so heartened and impressed by her choice of running mate @timwalz, who has been an advocate for LGBTQ+ rights, IVF and women’s rights to their own bodies for decades,” Swift added.
In a New York Times, A Philadelphia Inquirer and Siena College poll, conducted a day after Swift endorsed the Harris-Walz campaign, of nearly 2,500 likely voters nationwide found that 44 percent have a favorable opinion of Swift, compared to 34 percent who have negative views. unfavorable opinions.
The same poll found that 47% of respondents have a favorable opinion of Trump, compared to 51% who do not. The poll shows that 70% of Democrats have a favorable opinion of Swift, compared to 41% of independents and just 23% of Republicans. In total, 60% of Republicans reported having an unfavorable opinion of Swift, while only 11% of Democrats shared the same sentiment.
September survey found that Trump has higher favorability numbers among likely voters than Swift.
In her support, Swift also reminded new voters that in order to vote, they must register. In an Instagram Story following her endorsement, Swift shared a link directing her fans and followers to Vote.gov, which is run by the General Services Administration and the Election Assistance Commission and helps visitors register to vote in their state. The site received more than 400,000 visitors in less than 24 hours.
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“With love and hope, Taylor Swift Childless Cat Lady,” she signed the endorsement, referencing a comment made by Vice President-elect JD Vance in a 2021 interview in which he said “we are effectively run in this country through the Democrats, through our corporate oligarchs, by a bunch of childless cat ladies” Vance maintains the comment was a “.deliberately misinterpreted” and taken out of context.
Vance questioned the impact of Swift’s Fox News endorsement.
“We admire Taylor Swift’s music, but I don’t think most Americans, whether they like her music or are fans of her or not, are going to be influenced by a billionaire celebrity who I think is fundamentally disconnected from the interests and issues of most Americans,” Vance said at the time.
Swift was frank about his political beliefs in recent years, but has also been repeatedly criticized for its lack of candor, notably after Trump’s victory in 2016.
She made her first foray into politics in 2018 by speaking out against Republicans. Marsha Blackburn, Tennessee Senate candidate and supported his Democratic opponent, former Tennessee Governor Phil Bredesen, as well as Democratic House candidate Jim Cooper. Swift’s link to a nonpartisan voter registration site significantly increased her traffic and new registrations.
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In a scene from the 2020 Netflix documentary “Miss Americana,” Swift emotionally explained to her parents why she planned to jump into the political fray with her message against Blackburn. She also said she deeply regrets not publicly speaking out against Trump in 2016.
Swift released a pro-gay anthem, “You Need to Calm Down,” for her 2019 album “Lover.” Singles featured music video Prominent LGBT figures and anti-LGBT voices have derided her as backward and ignorant, mocking internet trolls who dislike her progressivism. However, she still received backlash from some left-wing sites who said she had appropriated the topic and was not a good ally for their cause.
Shortly before this single’s release, Swift started a petition on Change.org and urged fans to write letters to their senators, demanding that they take the test. Equality Act, a Democratic-backed bill to ban discrimination based on sexual orientation or gender identity.
“The lack of protection for our own citizens in our country means that LGBTQ people must live in fear that their lives will be disrupted by a homophobic or transphobic employer or landlord. The fact that, legally, some people are completely at the mercy hatred and intolerance towards others is disgusting and unacceptable,” she wrote in the petition.
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Other celebrities and Hollywood stars have also endorsed the Democratic Party ahead of the 2024 presidential election, including Oprah Winfrey, Jennifer Lopez, George Clooney, Beyoncé, Bruce Springsteen, Arnold Schwarzenegger, Leonardo DiCaprio, Julia Roberts, Robert Downey Jr ., Mark Ruffalo, Charli. XCX, Meryl Street, Spike Lee and Barbra Streisand.
Fox News’ Greg Norman, David Rutz and Kristine Parks contributed to this report.